A new series “TRAPEZOID” designed by Naoto Fukasawa was released from ISSEY MIYAKE WATCH by Seiko Instruments Inc.
This name came from its unique shape from a lateral view. From that view, the tachymeter numbers look elongated while normal from an anterior view. Likewise, the thickness of the body is amazing in profile while the face, seen head-on, looks like a very average chronograph sport watch.
The new models came in 4 different colors.

ISSEY MIYAKE Madison Ave. store opened as a flagship shop in 1987. After 18 years at the previous location, the shop was re-opened on 802 Madison Avenue between 67th and 68th streets, which is located in 10 block south from the previous one.

Gordon Kipping designed the shop under the concept “to take off the border between streets and the shop”. The mirror in the back of the shop and the concrete floor, which looks as if it continues from sidewalk, makes customer feel more depth in the shop.

The size of the boutique is 2,600 sqft, which houses the ISSEY MIYAKE women and men collections, ISSEY MIYAKE FÊTE, fragrances and watches, as well as the “me” collection.