* AUTUMN WINTER 2008 *

“HIDENOBU YASUI” provides a design with techniques based on tradition to express the beauty of the heart that possesses dignity while conveying sublime emotions that may vanish at any moment into the air, concealed behind textiles having full character.
The brand is creating a new world while inheriting the delicate sense, pride and aesthetic feeling of Japanese people handed down from generation to generation.

ELTTOB TEP ISSEY MIYAKE introduces “HIDENOBU YASUI” as an “incubation” brand from September 4 (Thu).

DESIGNER: Hidenobu Yasui
Hidenobu Yasui entered Central Saint Martins College of Art and Design, MA Fashion Womenswear (master’s course) in 2004. After graduating in March 2006, he launched a brand under his own name in London. He came back to Japan in June 2007 to seek high-quality clothing fabrics and sewing techniques in the country, and moved his base to Tokyo. The brand participated in the SPRING SUMMER 2008 AMBIANCE Joint Exhibition for the New Creators in October 2007. In March 2008, the brand showcased its AUTUMN WINTER 2008 Collection in a catwalk format at the Sixth JFW in TOKYO.