** HEATH **

“HEATH” is a men’s brand by Gentaro Noda that is newly added to the store line-up from the 2009 spring/summer season on.
Its brand concept is the “reconstruction of British traditional style.” The brand suggests a flexible coordination suited for dressy, sporty, military and other various styles with casual but graceful and elegant items.
For the 2009 spring/summer collection, the brand expresses its unique world under the season theme of “LIFE UNDER WATER” with products inspired from the beauty, fierceness and depth of the “ocean abyss” and “undersea.”

Designer: Gentaro Noda
Gentaro Noda was born in 1979 in Tokyo. He graduated from the Central Saint Martins College of Art and Design.
After returning to Japan in 2003, he launched the men’s brand “ILIAD,” and released collections under this brand name for six consecutive seasons. He started the new men’s brand “HEATH” in 2007, and released the 2008 spring/summer collection in November 2007.